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Shopee Still Rules, Temu Disrupts, TikTok Rises — Where’s Lazada?

Shopee Still Rules, Temu Disrupts, TikTok Rises — Where’s Lazada?

October 24, 2025

Last Updated on October 24, 2025 by John Arce

For years, Lazada Philippines felt like the country’s digital mall — the go-to for electronics, beauty, and those legendary 12.12 deals. But lately, shoppers are asking: “What happened to Lazada?”

While Shopee continues to soar, and TikTok Shop is rewriting how Filipinos shop, Lazada seems to be losing its grip — and maybe even its #2 spot.

📉 Lazada Is Slipping — and the Numbers Don’t Lie

Recent traffic and app data paint a tough picture:

  • Shopee PH: ~58.2 million visits (last 3 months)
  • Lazada PH: ~16.7 million visits (same period)
    (Source: SimilarWeb)
  • App rankings (Google Play PH, Shopping Category):
    1️⃣ Shopee PH
    2️⃣ Lazada
    3️⃣ TikTok Shop
    4️⃣ Temu (in some rankings, now above Lazada)
    (Source: 42Matters, SimilarWeb)

Temu’s global momentum and TikTok’s algorithmic selling are reshaping habits faster than Lazada can tweak its homepage.
The Philippine e-commerce market is still growing — projected from US$28 billion in 2024 to US$40.5 billion by 2027 — but Lazada’s slice of that pie is shrinking.

🧩 Why Lazada Is Losing Steam

1. Shopee’s Flywheel Is Still Spinning Fast

Shopee mastered the art of attention: games, rewards, influencer tie-ins, and constant promos. The platform doesn’t just sell — it entertains. That’s a flywheel Lazada hasn’t matched in engagement or volume.

2. Temu Rewired Price Expectations

Temu’s “factory-to-cart” model made “₱49 deals” the new normal. It’s hard for Lazada, with its traditional marketplace margins, to look cheap enough when Temu is willing to lose money to win hearts.

3. TikTok Shop Turned Entertainment into Instant Commerce

Instead of search → cart → checkout, TikTok collapsed the funnel: scroll → laugh → buy. Lazada’s app still feels transactional — not emotional — in a world where creators are the new storefronts.

4. Copycat Moves Without Identity

Lazada’s latest redesign looks a lot like a Temu-lite — endless flash deals, bright banners, and aggressive voucher spam. But mimicry without cost leadership confuses users. Are you the “trusted local” app, or just another discount hub?

⚙️ The Structural Problems Lazada Needs to Solve

  • Merchant migration: sellers chase conversion rates, and right now Shopee, TikTok, and even Temu give them more.
  • Brand perception: Lazada was once the “safe” and “local” option. Now? It feels less distinctive.
  • Voucher fatigue: endless discount battles are expensive — and Shopee can outspend them all.

📊 Quick Visual Snapshot

PlatformMonthly Visits (PH)App Rank (Shopping)Trend
Shopee~58.2 M#1Stable / Rising
Lazada~16.7 M#2Declining
TikTok Shopn/a (integrated in TikTok app)#3Surging
TemuData fluctuates#4 (sometimes #2)Rapidly Rising

(Sources: SimilarWeb, 42Matters, Statista, 2025)

📈 The gap between Shopee and Lazada isn’t small — it’s a canyon.

⚡ What Lazada Can Still Do

  1. Stop chasing Temu. You’ll never out-discount a global subsidy machine.
  2. Double down on logistics and trust. Fast shipping and reliable service are still premium currencies.
  3. Empower sellers. Better margins = better loyalty.
  4. Humanize the experience. Introduce creator-driven or live-selling layers that actually feel local.

🧠 Reality Check

Lazada isn’t dead — just lost.
It still has regional infrastructure, Alibaba’s backing, and deep seller networks. But survival now depends on identity — not imitation.
If Lazada wants to thrive again, it must rediscover what made it valuable: trust, speed, and reliability.

💡 A Few Thoughts for Lazada

You’ve built one of the most trusted shopping platforms in the Philippines — a brand that once defined how Filipinos discovered deals, trusted sellers, and shopped online. But attention today is splintering fast, and your biggest rivals are moving even faster.

Maybe it’s time to stop chasing discounts and start chasing loyalty.
Focus again on what made people believe in you in the first place: fast delivery, reliable local sellers, and confidence at checkout.

The market doesn’t need another Temu clone.
It needs a Lazada that feels Filipino-first — trusted, distinctive, and sharp enough to lead again.

Because when you try to look like everyone else, you disappear.
Be the reason people remember why they clicked Add to Cart in the first place. 🛒

Lazada’s story isn’t over — but it’s clearly at a crossroads.
Will it reinvent itself as the trusted local commerce platform Filipinos rely on, or fade quietly into third place behind Shopee and TikTok Shop?

The next 12 months will decide that.
For now, the data — and the downloads — tell the truth.

👀 Your move, Lazada.